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Royal BAM Group
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Policy and strategy

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Mission
BAM wants to be one of Europe's finest construction groups, known for its collective force as well for its local services. BAM believes that by taking responsibility for people and planet, the Group will meet expectations of both current and future stakeholders in a fast moving world of economic, political and environmental change.

Vision
Several global trends are currently defining the world's long-term developments.
The existing stock of the built environment determines a large part of Europe's energy need. Climate change, and halting it, has significant impact on the design and construction of buildings and infrastructure. Attitudes towards health and welfare are changing, from catering for health and welfare to modifying the individual current behaviour now.
The ever changing society requires that the Group contributes actively, not just by delivering services and products, but first and foremost by the way the operating companies act in the supply chain by taking on responsibility for the consequences of their action.

Ambition (2020)

  • Firm and independent
  • Solid financial structure
  • Primarily in five home markets
  • Entire package of products and services
  • Profitable niche markets worldwide
  • Involved in projects from the very earliest stages
  • Facilities management and maintenance
  • Strong decentralised structure
  • Knowledge and experience available throughout the Group
  • Corporate social responsible
  • One proud brand: BAM

Objectives 2010-2012
Market position in 2012
In terms of turnover (almost € 9 billion), the Group remains among the top of European construction groups.

BAM operates in the market on a European, on a national and on a local level. On a European and national level BAM services big clients, is involved in large and complex projects and accepts controlled risk transfer.

With BAM's regional offices, BAM plays the role of local company, whilst still presenting BAM's total corporate resources.

Position of the home markets in 2012:

Netherlands  -  market leader
Belgium  -  market leader
United Kingdom  -  in top five market leaders
Ireland  -  in top three market leaders
Germany  -  top position in the market

The heart of BAM's strategy
BAM will mobilise its full potential to realise its mission. BAM wants to offer its shareholders a healthy profit that results from attractive dividends and increased share value.

The financial goals for 2012 are:

  • result before tax is 4% with a turnover of € 9 billion
  • solvency ratio should increase to 25%
  • return on equity will be at least 20%.

BAM's aim is to achieve sound growth in its activities. In this context, reinforcing BAM's presence in all the home markets is the highest priority. The second priority is to fill BAM's activity matrix. The third priority is to develop new concepts or products in segments with growth opportunities.

This policy is supported by four pillars:

1. Expertise at all levels continues to be the basis for the primary process. BAM is steadily developing into an organisation of professionals. This means that creativity techniques and Lean Construction Management will be applied. BAM will make optimum use of the advantages of virtual construction.
2. All staff members must be able to apply the knowledge and experience widely available within the Group and thus increase BAM's strength. The Group's potential (people, knowledge, expertise and equipment) must be utilised in full.
3. Human resources management will ensure the availability of sufficient expertise and the development of management potential at every level in the Group. The focus will be on the development of skills and the expansion of knowledge, diversity in the workforce and on recruitment and selection.
4. Corporate Social Responsibility policy will focus on the improvement of health and safety in the supply chain, the reduction of the carbon footprint and waste.