Policy and strategy
By 2020, BAM will be a ‘10+ business’, a company which achieves more than 10 per cent Return on Capital Employed (ROCE), that operates in the European construction sector’s Top 10 and with a turnover of more than €10 billion.
Mission: ‘What drives our company?’
The ‘10+ status’ corresponds to the BAM mission to ‘create value for customers, shareholders, employees, and building partners by bringing together people, knowledge, and resources at every stage of the construction process in order to produce a sustainable built environment’.
Vision: ‘Where do we want to be in 2020?’
This ‘10+ status’ also forms the fulfillment of the BAM vision to occupy a position as ‘one of the leading construction companies in Europe, with healthy profits and a strong balance sheet, that is active in the whole building process chain in the European home markets and outside Europe in selected growth markets’.
Values: ‘What are our starting points and principles?’
BAM has defined nine business principles, which are based on the following values :
- We strive to exceed the expectations of our clients, the community and everyone we work with and we promote the wellbeing of our employees.
- We acknowledge our responsibility to future generations by minimising the impact of our activities on the environment.
- We innovate to find lasting solutions and believe that sustainability results in economic value.
Four strategic objectives
By 2020, BAM is aiming to be recognised and identified as one of the leading sustainable construction companies in Europe. In order to realise this mission, the Group has formulated four objectives for the 2013-2015 strategic period.
1. ‘Best in class’ construction projects
BAM projects are exemplary projects - technologically, organisationally, and in terms of their results. BAM is continuously improving its operational performance, a process made possible by tighter controls, better risk management, implementing lean, BIM, sustainability and safety initiatives, and by continuing the national and Group-wide purchasing programmes. The Group will also improve its financial results by futher reducing its real estate portfolio and by optimising its working capital.
2. Leadership in complex multidisciplinary projects
BAM supports the success of its group companies through better internal cooperation and by coordinating operating processes. This stimulates multidisciplinary projects. BAM fills in the ‘white spaces’ on its activity matrix in its home markets in order to be able to offer multidisciplinary services everywhere.
BAM will extend its activities from Germany into Switzerland, and from Belgium into Luxembourg.
3. Expanding activities in the ‘built asset’ process chain
BAM will set up and develop business units, or ‘asset management service units’, which will be equipped to run and maintain projects. Led by specialised management teams, they will gradually grow – mainly as PPP projects, and also through local acquisitions and local expansion. In addition, BAM will introduce energy and water-efficient concepts to be used in non-residential and residential building projects, as well as in civil and technical engineering projects.
4. Occupying niche positions in selected growth markets
The Group will strengthen the current BAM International organisation, improve processes and systems, and invest in strategic equipment. BAM will focus on four growth areas in which BAM occupies a unique starting point: the Middle East, Australia, Asia Pacific and Africa. Finally, BAM will continue to seek more intensive relationships with global customers in the oil and gas, mining, and industrial sectors.
By 2020, BAM strives to have a wide portfolio of activities to offer in its home markets in the construction (non-residential and residential) and mechanical and electrical services, civil engineering, public-private partnership and property sectors, as well as services in the field of asset management. This is the response by BAM to the increasing demand for multidisciplinary work during the whole ‘life cycle’ of building projects. BAM will also occupy niche positions in selected emerging markets.